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TerStrat
| TerStrat |
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| Retail banking unit, repair workshop or body care centre TerStrat deals with the world of creating service companies. Centred on the customer approach the game also provides an excellent support for marketing creativity. |
| >> General presentation |
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| With TerStrat each team will develop a service activity within a customer catchment area in a highly competitive environment. Responsible for the global quality of services young participants will manage personnel and investments with a double objective: making sales profitable and satisfying the customer. |
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public |
from baccalaureate |
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prerequisites |
none |
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distribution |
purchase or rental |
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scripts |
banking and insurance, motor vehicle repair, fast food, wellness centre… |
elementary game cycle |
year |
average decision time per cycle |
1 h |
number of market segments |
16 maxi |
training time of moderator |
4 hours |
| >> Modelization |
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strategy |
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Decision taking happening yearly choices are necessarily strategic: “discount” or “top range” positioning for each service, focusing or diversifying, investment policy… |
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marketing |
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Competition and sector studies provide the required material for analysing the market. The evaluation of customer satisfaction from reception to the quality of the service provided directly impacts results. |
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realization |
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The realization of the services from customer reception to service provision requires the management of flows and work capacities. Companies also have to invest in the assets needed (repair benches, various materials…). |
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sales - logistics management |
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The quality of a service is characterized by the choice of its elements and the time taken for its performance (repairs, consulting time…). Companies can develop their customer base and increase customer loyalty by means of advertising campaigns, improvement of reception structures... |
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administrative and financial management |
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TerStrat deals with the issues of company creation and growth (accounting tables, financing plans, controlling …). The financial tools are handled in a simplified way (investments, loans…). |
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human resources |
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Teams manage reception and service provision staff (recruitment, lay offs). Collective management (pay, training) impacts the productivity of resources used. |
| >> Moderation |
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The context created by the game naturally fosters the introduction of creativity challenges (performance of advertising campaign, refitting of store, creation of new service…). |
| >> Views |
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Contenu
Soft
simulator
user guide and animation
scripts
Multilingual
Available : French / English / Spanish
Features
Import decision sheets
print or export results
“no paper” : network interface on local network or internet
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