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ChocoStrat
| ChocoStrat |
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Administrator, retailer and manager. These are the three dimensions of the « new » floorwalker in large-scale retailing.
Through a simple and pragmatic modelization ChocoStrat sheds light over the profitability levels in a retail unit. |
| >> General presentation |
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| Each team takes on the role of “Chocolat” floorwalker in a hypermarket. In charge of marketing and personnel management the team will have to increase quarter after quarter sales and profit margins in a highly competitive environment. |
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public |
from baccalaureate |
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prerequisites |
none |
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distribution |
purchase or rental |
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scripts |
“Chocolat” department in large scale retail unit |
elementary game cycle |
quarter year |
average decision time per cycle |
1 h |
number of market segments |
4 maxi |
training time of moderator |
4 hours |
| >> Modelization |
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strategy |
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Strategy is limited to product positioning over different ranges. Participants define their quantified objectives and analyze the causes of deviations from expected performance. |
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marketing |
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The analysis of the offer of the competition is performed by means of market studies. Teams report customer indicators and anticipate seasonal factors (Easter and Christmas) to be phased with the potential demand. |
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realization |
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Teams have to comply with the fundamentals of discounting (sales price, implantation, promotional operations…). Sales staff have a finite capacity of department supply. |
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sales - logistics management |
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Teams have to comply with the fundamentals of discounting (sales price, implantation, promotional operations…). Sales staff have a finite capacity of department supply.
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administrative and financial management |
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Profitability and income statements are drafted quarterly according to sector rules, and constantly compared with the defined objectives. |
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human resources |
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In addition to his/her own time management the floorwalker is in charge of recruiting workers and sales staff, and performs collective and individual management tasks (training, on-the-job assistance…). |
| >> Moderation |
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The moderator introduces risks and organizes negotiations running in parallel with the game. |
| >> Views |
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Contenu
Soft
simulator
user guide and animation
scripts
Multilingual
Available : French / English / Spanish
Features
Import decision sheets
print or export results
“no paper” : network interface on local network or internet
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